TL;DR: Too long, didn’t read. When I was a writer, this was always a massive headache for me. How do you cover all you want to say in a single piece, knowing that there’s no guarantee anyone is going to read it?
The thing about it is that we content marketers live in a world of information overload, and it’s only getting harder with AI-generated content taking over. How do we cut through the noise and make our message stick?
The answer lies in mastering the art of brevity.
By writing concisely, you can worry less about the dwindling attention spans of your readers and turn this into an opportunity. Let’s get into how we can create efficient and effective content.
Key Takeaways
- The average human attention span is now just 8.25 seconds, down from 12 seconds in 2000.
- Concise content is about cutting unnecessary words and topics to deliver essential points efficiently.
- Brevity in content marketing improves reader engagement, comprehension, and SEO performance.
- Marketers should focus on being concise in headlines, social media posts, email subject lines, meta descriptions, and CTAs.
- Use techniques like active voice, simple language, and focused messaging to naturally create more concise content.
- On the Neil Patel blog, we’ve implemented strategies like key takeaways, jump links, and visual content to respect readers’ time and improve content accessibility.
- Get in the habit of revisiting and revising old content to make sure it’s more concise, as modern readers favor shorter, more scannable content.
